The View from Outside

I'm working with Marshall van Allstyne's students on a start-up business model. I've learned a lot just trying to transfer knowledge. It is the opposite of explaining to your Grandmother what you do for a living.

• The students use modern analogues that I didn't think would fit.
• Which helps me understand our product category. 
• They don't value distribution.
•  Which makes me rethink the sales cycle and cost of sales.
• They assume reaching people is easy.
• Which makes me rethink our marketing

It's all good.