My focus has changed from hardware enablement of high performance to a much broader of approach of B2B marketing. I spend less time on market making, which I miss, and more time on raw creativity, which I enjoy. It is still technology and it is once again with a company attempting to change the dominant paradigm. I can't get away from those key themes.
Updates here will more regular than they have been... I have the following to blog about:
- IDC Directions Boston: What happens to IDC when it is marketers who are spending the money, not product managers.
- Everything Channel's LA Xchange: An event for VARs. The most interesting part was a discussion of "the next big thing" in value add.
As always, these posts are mine. Though they benefit directly from my work, everything here is public information and personal observations only.