Wednesday, March 19, 2014

The View from Outside

I'm working with Marshall van Allstyne's students on a start-up business model. I've learned a lot just trying to transfer knowledge. It is the opposite of explaining to your Grandmother what you do for a living.

  • The students use modern analogues that I didn't think would fit.
    • Which helps me understand our product category. 
  • They don't value distribution.
    •  Which makes me rethink the sales cycle and cost of sales.
  • They assume reaching people is easy.
    • Which makes me rethink our marketing
It's all good.

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